What Does the World Need More Of?

Substack in particular - a comment about bringing in influencers

It’s been a week now of actively engaging over here on Substack, though it’s been two years since I first discovered this platform.

In the beginning I wasn’t sure what I wanted to “do” over here.

And then I realized that one could podcast over here.

And host videos over here…

One can even go live …

over here!

Substack, if you’re willing to put all your eggs in one basket (which is really never a good idea) could be a complete business.

Though it’s a great place to help coaches and spiritual entrepreneurs start a podcast so they can GET VISIBLE!

»I created a guide to help people do just that which you can find here«

I wonder if it will see a rise in position in Google like Squidoo and Pinterest experienced - and how that will affect the platform…

or if they’ve learned from those two experiences specifically and will build this platform differently???

Importing Influencers

Not sure how I feel about that. Let’s explore those feeling together, shall we?

It could be good as they bring people already willing to pay to support content creators - something I’m not feeling other content creators are really excited about doing.

(Marketing in general as opposed to simply hoping to collect subscribers from those already here is sometimes challenging for the creative types).

What I’ve discovered from being active over here these days - it’s becoming clearer to me that many content creators over here are coming from Medium.

On the other hand, when big fish start swimming in a little pond, they tend to swallow up all the little fish, possibly making it more challenging for the little fish to thrive. Which seems to be why they jumped over here from Medium to begin with.

The more I am pondering the importing of influencers with their paid audiences, the more I think I actually like that idea.

A platform can only grow so long as more and more people join and bring in new consumers.

The all-inclusive nature of Substack creates a contained pond - there is no perceived need to bring in new consumers/readers.

And while there are some Substack articles that are beginning to be found in Google, I suspect most of the new influx of content consumers is coming from Youtube “how to” videos. These tend to bring in more content creators rather than content consumers.

I see people complaining about notes not bringing in new subscribers, and can’t help but wonder - who are they talking to? And don’t they realize they are swimming in circles.

Notes is like any other social media experience. The likes and comments only matter in so far as people see your actual content…. and consume the content and take action with the content.

Ultimately, people want to be paid for the content they create in one way or another - as they should be.

It really comes down to the question of what value are we providing?

Are we providing entertainment?

Providing bias confirmation?

Stirring the pot for revolution?

Education?

Are we bringing in new consumers?

What do we need more of?

I’m asking you this question, but also myself…and how can we fill that gap?