Grab Your Cattle Iron...
We're Talking Branding Today
So, yeah, I’m country - but I didn’t start out that way. Having lived and traveled extensively in the world - when we’re talking branding, I can say authoritatively every culture has their own ideas.
What does branding even mean?
Branding is all about creating a clear, recognizable identity for your business (or yourself). It’s how people see you, connect with you, and remember you.
Ultimately you are your brand.
What Branding Includes:
🟣 Your Look – Logo, colors, fonts, and visuals that make you stand out.
🟣 Your Voice & Messaging – How you talk about what you do and the energy you bring.
🟣 Your Values & Mission – What you stand for and why it matters.
🟣 Your Audience Connection – The way you attract and engage the right people.
🟣 Your Reputation & Experience – How people feel when they interact with you.
Why Branding Matters:
Sets You Apart – So you’re not just blending in.
Builds Trust – People know what to expect from you.
Attracts Your People – The ones who actually need and want what you offer.
Creates Recognition – So when people see your brand, they instantly know it’s you.
Branding in Action
For The Coach’s Alchemist (me!), branding is:
💜 My signature colors (purple, blue, green).
💬 My voice (real, empowering, no-fluff guidance for coaches & creatives).
🎙️ My mission (helping coaches & creatives get visible, monetize, and amplify their message).
📺 My presence (podcast, Substack, Gnostic TV, social media).
At the end of the day, branding isn’t just a logo—it’s how people experience and remember you.
It’s about making sure that when the right people find you, they instantly know they’re in the right place.
Now that we get branding let’s talk about how to apply it to Substack,,,
Branding Your Substack
Substack offers so much flexibility with branding it’s kind of crazy. However, because they offer so much it’s also a little confusing to figure out all the pieces while you’re trying to get set up.
I decided to create a Branding on Substack guide just for you!!
You can get that 👉here for a mere $7 or you could become a paid subscriber and get not only the Branding on Substack Guide (with pictures and arrows that show you how to customize your Substack to make your Newsletter Stand OUT) but also the Strategic Podcast guesting workshop and 45-minute private Substack Audit.
Go through the guide and your Substack account will be as recognizable as the steers on the hillside around here.
Probably much nicer to look at though because all of your images will be the right size, have your colors and you will have a lovely banner.
And most of all you will feel like your home here is beautiful and welcoming for your guests …
