In the vast world of entrepreneurship, one common thread binds us all: the need to share our unique gifts with the world. But for spiritual entrepreneurs, the challenge of marketing often feels misaligned with their mission. Enter Amanda Hornberger, founder of Queen of Swords Copywriting, who has turned her journey through spirituality and creativity into a beacon of ethical and empowering marketing practices.
In a recent episode of The You World Order Showcase Podcast, I had the pleasure of speaking with Amanda about her inspiring path from Tarot reading and Reiki healing to becoming a copywriter helping spiritual entrepreneurs amplify their messages with authenticity and grace. Here are some highlights and lessons from her story
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A Winding Road to Purpose
Amanda’s journey is anything but ordinary. With a background in musical theatre, Amanda first stepped into the entrepreneurial world as a Tarot reader and Reiki healer. During the pandemic, she found herself navigating unexpected challenges, from losing her work to surviving as a Tarot reader in a haunted hotel.
Through it all, Amanda realized the importance of blending intuition and practicality. While her spiritual practices grounded her, her foray into copywriting provided the tools she wished she’d had to market her own offerings.
Marketing with Intuition and Integrity
For many spiritual entrepreneurs, marketing feels uncomfortable—almost like a betrayal of their purpose. Amanda offers a refreshing perspective: marketing doesn’t have to be manipulative. Instead, it can be a tool for empowerment.
Drawing from her experiences in the spiritual arts, Amanda uses her intuitive skills to craft copy that resonates deeply with her clients’ audiences. Her approach is rooted in ethical marketing principles, ensuring that her clients’ values and missions remain front and center.
One standout lesson Amanda shared is the importance of embodying the customer’s perspective when writing copy. By stepping into their shoes, she helps entrepreneurs communicate in ways that feel honest, approachable, and impactful.
Why Networking Matters
Amanda also emphasizes the power of genuine connections in business. Networking isn’t about making a quick sale or pitching blindly—it’s about building relationships that add mutual value. She encourages entrepreneurs to approach networking with curiosity and generosity, offering help without expecting anything in return.
This mindset shift not only fosters trust but also creates opportunities for long-term collaborations that align with your mission.
What Amanda Wants Spiritual Entrepreneurs to Know
Many spiritual entrepreneurs fall into one of two categories:
Those who believe they don’t need marketing because they’ll manifest their clients.
Those who find marketing misaligned with their values.
Amanda bridges the gap by showing that marketing, when done right, can be an extension of your mission. She believes you can create marketing plans that feel fun, authentic, and truly valuable to your audience. “Marketing can be a tool to create magic,” Amanda says, urging entrepreneurs to see it as an opportunity to serve their communities.
Work with Amanda
If you’re a spiritual entrepreneur ready to align your marketing with your values, Amanda is here to help. Through her business, Queen of Swords Copywriting, she offers personalized copywriting services and free resources like blog posts to guide you on your journey.
Visit her website: Queen of Swords Copywriting
Follow her for updates, tips, and her upcoming course designed for spiritual entrepreneurs.
A Testament to the Power of Alignment
Amanda’s journey is a testament to the power of alignment and authenticity in entrepreneurship. Her unique blend of intuitive skills and marketing expertise offers a much-needed shift for spiritual entrepreneurs struggling with traditional sales tactics.
If this resonates with you, take a moment to reflect: How can you align your marketing with your mission? Amanda’s story reminds us that with the right approach, marketing can feel just as fulfilling as the work you’re passionate about.
Let me know your thoughts in the comments or share your own marketing journey—I’d love to hear how you’ve navigated these challenges in your business!
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